Why a Professional seo Chooses WordPress

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When you run a business, you need a website that brings in customers, not just one that looks pretty. Consequently, a lot of gaffers start with platforms like Wix or Squarespace because they seem easy. And while they are dead simple to use, they simply don’t build websites for serious SEO.

Consider them like a fancy suit someone already put together for you. It looks decent, sure, but you can’t properly tailor it to win in the search rankings. The problem, in fact, is that those “easy” website builders come with loads of extra, useless code that really slows your site down. We call that “code bloat” and it’s an absolute killer for SEO and user experience.

WordPress: The Proper Toolkit for SEO

In contrast, WordPress is a whole different beast. It’s not a pre-built suit; rather, it’s a full-on, professional toolkit. It gives you the power to build a website that is lean, fast, and ready to get you found.

Here’s why I choose WordPress for a business that wants to smash it online.

1. Themes: The Right Foundation

A theme isn’t just a design; it serves as the foundation of your website. Therefore, I always choose a lightweight, mobile-friendly theme that loads at lightning speed. This is crucial because it keeps people on your site and gives Google exactly what it wants: a fast, user-friendly experience.

2. Plugins: Your SEO Secret Weapons

Additionally, this is where WordPress properly shines. Instead of pre-packed features weighing you down, you only add the tools you need. For instance, I use a:

Top-tier SEO plugin: This lets me easily control your meta descriptions, keywords, and everything else Google needs to understand your site.
Performance plugin: These work behind the scenes to make sure your website is as fast as a Lambo, giving you a massive advantage over the competition.

3. Content: The Key to Ranking

A business website isn’t just a digital brochure; it’s a place to prove your expertise. In fact, the developers built WordPress specifically for content. You can create specific pages for your services, like ‘House Removals’ or ‘Office Moves,’ and you can also publish regular blog posts.

These blog posts are your secret weapon. For one thing, they bring in organic traffic by answering the questions people are searching for online. Ultimately, they show Google that you are an authority in your industry.

A cozy home office scene with a laptop, notebook, smartphone, and coffee, perfect for productivity.

The Final Word

While a website builder might get you online quickly, it won’t get you a proper return on your investment. In conclusion, a business needs a platform built for SEO and long-term growth.

This is why I choose WordPress. It gives me, as an SEO pro, the full control to build a website that not only looks great but also works like a machine for getting you found and bringing in proper results.

The next step is to understand how your website is performing. To truly take control of your SEO strategy, I invite you to read my latest post: Google Search Console – Digital Street Smarts for SEO Domination.